Case study
Takamoa Our agency in fifteen seconds
In-house project. Fifteen seconds to introduce the agency: our promise to light up your values, our disciplines, then the monogram building itself and the brand. A reel designed the way we design our clients'.
The context
In-house project: the client is us. This page does not present a commission, but a film we made for our own brand.
An agency reel answers a simple question — who are you, and what do you do? — in the format where it is most often asked: a few seconds, on a phone, between two other videos. Fifteen seconds is enough for a promise, a set of disciplines and a sign-off. Not for more.
This film is not our 4.7-second animated signature, which has its own page: the signature closes videos, the reel introduces the agency.
What we produced
A fifteen-second film in 1920 × 1080 at 60 frames per second, cut to a soundtrack composed for it.
An animation paced by the music
The animation is paced by a 120-beats-per-minute soundtrack, and its key moments lean on the music: a yellow dot that drops and floods the screen, the promise “Éclairons vos valeurs.” (“Let’s light up your values.”), our service pillars, “On porte les KPI” (“We carry the KPIs”), “Beyond the Frame”, “Above the noise”. Then the monogram assembles piece by piece, with an impact on the ninth second, the picture irises closed onto navy, and the dot from the start lands as the full stop of “Takamoa.”, above the takamoa.com address.
The brand as it is
Nothing was redrawn for the occasion. The typefaces, the monogram and the logotype come from our brand system; the copy and the service pillars are those of this website. A reel that invented a different typeface from the site would be presenting a different agency.
Every frame can be recomputed
The whole film is a single composition, driven frame by frame by time: no animation left to the browser or to chance. Any frame can be recomputed identically, and the film can be rebuilt end to end from its sources. For an agency that delivers variants, that is what lets you fix a word without redoing the rest.
What it changes
We have a short film that says the agency in its own colours, with the site’s words, and that ends on the address where the conversation carries on. As with any in-house page, there is no client to quote and no result to measure: this page shows the film, nothing more.
The film
The film, as delivered
Play the video: Takamoa — the agency's motion reel More work
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