Case study
Takamoa Marketing An app in thirty-two seconds
In-house project. The film of Takamoa Marketing, the app we built to run social media: one problem, one platform, six modules in thirty-two seconds, with the app's interface rebuilt for the film and fictional demo data.
The context
In-house project: the client is us. Takamoa Marketing is the app we built to bring the planning, publishing, inbox and analytics of social channels into a single workspace. It has its own product page, where this film is published.
Showing software on video always runs into the same problem: a string of screens, however nice, tells no story. Viewers first had to understand why the app exists, then what it does, module by module, without the film turning into a tutorial.
What we produced
A thirty-two-second film, built on sixteen bars. It opens on the problem — notifications piling up, “too many tabs” — and answers with “One single platform.” The app window then arrives, and the film runs through its modules: content, one source for four destinations; the planner and its bulk actions; the inbox, where you reply and resolve; analytics, “We carry the KPIs.”; growth, from a shared link all the way to the conversion funnel; the interface for AI agents. All the screens finally gather in a mosaic — “All your marketing. One place.” — and the dot of the logo lands as the full stop. The on-screen text is in French.
The soundtrack was composed and synthesised for this film, like that of our reel.
The app’s interface, rebuilt for the film
The screens were rebuilt for the film from the app’s code: its colours and style settings, its icons, and its French labels taken from its translation files.
Fictional data, on purpose
The workspace, people and statistics visible on screen belong to a fictional demo account, “Atelier Horizon”. No client data is shown.
What it changes
The app has a film that explains it in thirty-two seconds, published on its page and reusable elsewhere. As with any in-house page, there is no client to quote and no result to measure: this page shows the film, nothing more.
The film
The film, as delivered
Play the video: Takamoa Marketing — the film (in French) More work
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