Case study
ACCKIN An accounting firm in thirty seconds
ACCKIN is a 100% virtual chartered accounting firm. We made a thirty-second advertising film: an illustrated app journey on phone and computer, the company-formation offer, then the brand.
The context
ACCKIN — Accountant & King — is a 100% virtual chartered accounting firm, developed by Groupe Fiduciaire Chafii. Everything happens in its app: you upload your documents, message your accountant and book appointments there.
That is exactly what a film has to show, and it is also what makes it hard. An accounting app has nothing spectacular about it; filmed as it is, it becomes a software demo. The film had to make it understood in thirty seconds, and close on a precise offer: €0 in fees for setting up a company, statutory costs excluded.
What we produced
A thirty-second film in 1920 × 1080, built in nine scenes from a script and a brief: the hook, the brand, the two devices, uploading documents, talking to the firm, booking an appointment, a breather, the offer, the end card. The film is in French.
The brand, as it exists
The film sticks to ACCKIN’s guidelines: one blue, one gold, white, and a single typeface family. The official logo was split into layers to be animated, but never redrawn. The script also listed what to avoid — neon, multicoloured gradients, elastic bounces, heavy shadows, playful effects. An accounting firm is judged on its rigour, and the staging follows the same rule: gold bars that rise, a diamond that traces a trend line, a crown that builds itself, and nothing more.
The app, screen by screen
The screens shown are demonstration screens, recreated for the film: the home screen, documents, messages, the appointment calendar, the “request sent” confirmation, and a desktop view. They are recreations, not official screenshots of the app. They are not pasted over the picture. In the filmed shots, the interface is tracked into the phone and laptop screens and follows the finger that scrolls, the finger that taps “Documents”, the click on the trackpad.
The filmed shots are AI-generated, with the same entrepreneur from one shot to the next. They show the use; the interface tracked into them is the same recreation.
A film cut to the sound
The music and sound effects were composed for this film at 120 beats per minute: every scene cut lands on a beat, and every sound effect sits on a precise event in the picture — a tap, a file drop, a tick. The voice-over is a synthetic voice, recorded in a single take and placed scene by scene without time-stretching, so it stays identical from start to finish. The narration was written to complement the picture, not to read it aloud. French captions are available in the player.
We also cut a variant whose voice-over is limited to two lines: the offer, then the sign-off.
What it changes
The film presents ACCKIN’s service in thirty seconds, in its own colours, and puts its offer on screen with its condition — the “statutory costs excluded” asterisk stays visible as long as the “€0” does. We publish no reach figures here: this page presents the film we made, not a campaign report.
The film
The film, as delivered
Play the video: ACCKIN — 30-second motion design film (in French) More work
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