Case study
Opus Modernising a deck without rebuilding it
Rebuilding a company deck achieves nothing if the next one starts from a blank slide again. We modernised Opus's fourteen pages and delivered the master slides that make the following ones possible.
The context
Opus had a company deck that had aged, and the occasional needs of any business that shows itself in public: a greetings card, something to stand behind at an event.
Those requests arrive separately and are almost always handled separately — one supplier for the card, another for the event, a third for the slides. The result is a patchwork that costs more than the coherent project nobody dared to commission.
There was one trap specific to the deck. Rebuilding fourteen slides produces fourteen good-looking slides — and nothing else. Six months later somebody has to add one, starts from a blank slide, and the drift begins again.
What we produced
Three deliverables, and one decision that ties them together.
The deck: fourteen slides, and two masters
The fourteen slides were brought up to standard visually. But the deliverable that counts is elsewhere: two master slides, one for section titles and one for transitions.
That is what stops the deck degrading. Whoever adds a section will not have to improvise: they duplicate the master. A document you can extend without betraying it is worth more than a perfect one nobody dares touch.
The whole thing was optimised for real use in PowerPoint — not exported as flat images, which would have made editing impossible and the masters pointless.
The banner: editable, not final
A roll-up banner was designed from an existing layout, at 800 × 2040 mm, and delivered as an editable file.
Same principle. A fixed banner serves one event; an editable banner serves all the ones after it, because you can change a headline or a date without commissioning a project.
The greetings card and its event banner
A festive, elegant visual for the greetings card, extended into an event banner.
Adapting rather than creating twice: that is what makes a company look like it has an identity rather than a communication budget.
What it changes
Opus came away with tools, not just files. The deck can grow, the banner can be used again, and the card and the banner say the same thing.
It is the least spectacular way to save a client money — and the one they notice at the moment they do not need to call their studio.
More work
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