Case study
Jeune Patronat de Madagascar Recruiting at the forum without flying to Paris
The Diaspora job forum brought Malagasy companies and diaspora talent together in Paris for a job-dating event. We built the platform that stretches those two days into five months, and opens them to the companies that could not make the trip.
The context
The Jeune Patronat de Madagascar held a job forum aimed at the Malagasy diaspora in Paris on 3 and 4 July 2026: two days at the Espace Bernanos, as part of Zama 2026, under the patronage of the ministry of foreign affairs. A conference on returning home in the afternoon, job dating behind it.
The intention is plain. Malagasy companies are looking for qualified profiles; Malagasy people settled in France are looking for a reason to go home. Both exist, and they never meet.
That leaves a problem the event could not solve on its own. A forum takes place in one location, on one day. Taking part meant sending somebody to Paris — five million ariary in participation fees, plus travel and accommodation. For a small company in Antananarivo looking for two engineers, that is a door closed before the question of recruitment even comes up.
And two days later nothing is left: the applications scatter, the interesting profiles get lost in mailboxes.
What we produced
A second way in: the recruiter access platform
The central deliverable is a site in its own right —
job.diaspora.jeune-patronat.mg — selling one precise thing: access to the
talent pool with no obligation to attend the forum in person.
For 2,500,000 ariary, a company publishes three adverts, receives speculative applications from interested profiles, and keeps its recruiter area open until 30 November 2026. This is not a consolation prize for the absent: it is what turns a two-day appointment into a five-month recruitment channel.
A funnel that goes all the way to payment
Registration, payment, activation. All three steps are named on the page before they are asked for, which heads off the question that kills conversion — “and then what happens?”.
The form asks for the company, the sector, the contact, a phone number with the Malagasy dialling code, and offers an employer visibility option along the way. It carries consent to data processing, an anti-robot check, and a button that says what it does: register and pay. Payment sits inside the journey, not in an exchange of e-mails that would have lost half the registrants.
A routed workflow, not an inbox
Every registration passes through a server function that validates and enriches it before handing it to the team’s automated workflow — confirmation e-mail, tracking, thank-you page. Analytics only fire after explicit consent, which is the least you can do on a site collecting company contact details.
The candidate side, and the forum’s brand
A forum is only worth holding if there are people on the other side. So we produced the communication that goes with it: the identity of the Diaspora job forum, the poster carrying the date, the time and the place, the participation visuals, and a preparation carousel — your checklist before the forum — telling candidates what to have to hand: an up-to-date CV, a thirty to forty-five second introduction, the roles spotted in advance.
A presentation deck aimed at companies completes the set: what the forum does, in three phases — sourcing and shortlisting, scheduled interviews, positioning and follow-through — and what it costs.
What it changes
The forum took place, with the Republic of Madagascar, CCI France Madagascar, GEM, Juniors pour Madagascar, FTHM Consulting, Materauto and BRED Madagasikara on the bill. That is the JPM’s work, not ours.
Ours is elsewhere, and quieter: a company that could not make the trip can nevertheless recruit from that pool, from Antananarivo, until the end of November. An event that lasted two days lasts five months — and it pays for itself, without anyone on the team having to chase each registrant.
It is the least spectacular way to grow an event: not making it bigger, but making it reachable.
In pictures
How it looks
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The sentence the whole page exists for: “with no obligation to attend the forum in person”. 
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Three named steps: the company knows where it stands before it pays. 
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Payment sits inside the form, not after an exchange of e-mails. 
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The candidate side: a date, a place, a time and a link to apply. 
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That wall of logos is a sales argument: it tells a company who else is already there. 
More work
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