Case study
Jeune Patronat de Madagascar Making a first edition feel like a fixture
The Jeune Patronat de Madagascar was launching its first major entrepreneurs' gathering. In three months Takamoa built the whole thing — identity, content, video, landing page, campaigns — and handed the stage to a host created with artificial intelligence.
The context
The Jeune Patronat de Madagascar brings together company directors and entrepreneurs. For its first Rentrée, the organisation was starting from nothing: no established name, no visual world, no audience attached to the event.
The point was not to fill a room. Rooms are filled with invitations. Something else was needed: for a first edition to be received as a fixture — that is, as something with a next time. That is a difference in kind, and it is settled before the event, in the way it announces itself.
What we produced
Three months, and one coherent operation rather than a stack of deliverables.
An identity and a visual world
An event name is not yet a brand. We set the identity of La Rentrée and its graphic world, then carried it across every surface — announcements, social content, the registration page, the stage design. Consistency is not an aesthetic requirement here: it is what stops a first edition looking like improvisation.
An editorial line, and video
We built the content calendar for the weeks leading up, and produced the videos that carried the message. The objective fitted in one sentence: make people who had never heard of the event want to come.
A registration page
The event landing page sets out the programme, the highlights and the ambition of the gathering, and leads to one action — book a place. Nothing on it pulls away from registering.
Acquisition campaigns
The campaigns carried visibility through to the page, managed continuously across the three months. It is the last link: without it, everything else speaks only to the people already following.
Lisa, the host
We created Lisa, a mistress of ceremonies built with artificial intelligence, conceived as a presence in the evening in her own right and not as a technical demonstration.
That is the choice that sets this edition apart. AI is not there to save time or to impress: it brings rhythm and a singularity to the staging, inside the event’s own identity. An intervention like that only holds if it has a reason to be there — otherwise it becomes the subject, and the event slips into second place.
The results
Over the three months of preparation, the organisation’s account tripled its followers organically — with no paid audience on that channel.
During the event, the content totalled 1.2 M views and 16,000 interactions on the posts.
And in the room: more than 500 visitors across the two days, for a first edition.
In figures
What the campaign produced
- ×3
- Organic follower growth
- 1.2 M
- Views during the event
- 16,000
- Interactions on the posts
- 500+
- Visitors across the two days
More work
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