Case study
Net à Sec Winning back a lost audience with retargeting
When Net à Sec migrated to a new page, a technical problem cost it its existing audience, leaving it unable to reach the loyal customers its business runs on.
The challenge: finding a lost audience again
When Net à Sec migrated to a new page, a technical problem cost it its existing audience, leaving it unable to reach its loyal customers. For a business that runs on repeat custom, restoring that link and reviving interest was not optional. The answer: intelligent retargeting, able to find those customers again, re-engage them, and bring them back to their habits.
What we did
Faced with the sudden loss of its audience, Net à Sec needed something quick and effective to re-engage its former customers. We put an advanced retargeting strategy in place to rebuild that link and get people interacting with the brand again.
Retargeting built on behavioural data
To find the lost audience, we drew on precise data from past interactions with Net à Sec. We targeted users who had already engaged with the old Facebook page, visited the website or shown an interest in the company’s services. That let us reach the most relevant customers directly.
Ads that land, and give a reason to act
We designed engaging Facebook ads built around the strengths of Net à Sec’s service. The copy was written to remind customers of the expertise and the quality of the work, while carrying offers attractive enough to lift the conversion rate.
Real-time optimisation
To keep improving campaign performance, we adjusted the audiences, tested different ad variants and refined the delivery settings. That kept the return on investment climbing and caught the right people at the right moment.
A strategy for lasting engagement
Beyond recovering the audience, the aim was to establish momentum and keep customers over the long run. Targeted, engaging communication made it easy for customers to come back to Net à Sec, and strengthened their attachment to the brand.
Fast, tangible results
The approach worked: Net à Sec quickly regained visibility and engagement. The click-through rate rose by 15 %, proof that the campaigns were catching the right audience. More importantly, conversions climbed clearly, turning that renewed interest into real action.
In just two months, Takamoa helped Net à Sec find its customers again and restart its digital activity — a demonstration of what well-considered retargeting can do.
In figures
What the campaign produced
- +15 %
- Click-through rate
In pictures
How it looks
More work
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