Case study
Espoir et Vie A church you find before you know it
A church is searched for by people who do not know its name but do know where they live. We rebuilt the Espoir et Vie site to answer that search, and to give the service time without making anyone hunt for it.
The context
Espoir et Vie is an evangelical church in Taverny, in the Val-d’Oise north of Paris, affiliated to the Assemblies of God in France. It also draws people from Beauchamp, Franconville, Cergy, Montmorency and Saint-Leu.
A church website is not addressed first to its own congregation — they already know where and when. It is addressed to someone who has just moved in, who is going through something, or who simply searches for “evangelical church Val-d’Oise” on a Saturday evening. That person does not know the name of the church. They know the name of their town.
Hence two requirements that are really one: being found by a geographic search, and giving straight away the information that decides a first visit — the time, the address, the feel of the place.
What we produced
A complete rebuild, from the architecture to the search optimisation.
Tightened navigation
The architecture was reworked to bring the essentials forward. The menu was simplified and the pages logically structured, so that services, events and spiritual resources can be reached without hunting.
It is the opposite of the usual reflex on community sites, which add a section for every new activity until nobody can find anything at all.
A responsive design, not merely an adaptable one
The site was built to work the same way on phone, tablet and desktop. Precision matters more here than elsewhere: people look for a church from a phone, often on the move, rarely sitting at a screen.
A look that says something about the place
The design was modernised to reflect the warmth and energy of the church. An austere or dated site sends a signal nobody intended to send — and for someone hesitating on the doorstep, that signal counts for more than any page of introduction.
SEO aimed at the real query
The structure was reorganised and the content enriched to improve ranking. The goal was not visibility in general, but being found locally — by the people of the towns the church actually serves.
What it changes
The site stops being a noticeboard for those who already come, and becomes a door for those who have never walked through it.
That is the only goal worth having for a neighbourhood congregation: it is not the audience that counts, it is the one person who, on a Sunday morning, will know where to go and at what time.
In pictures
How it looks
More work
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