Case study
ECE Putting a face on forty years of building
ECE has been building in Madagascar for forty years. Takamoa runs its editorial presence: LinkedIn carousels, brand visuals and a publishing schedule, on a twelve-month engagement.
The context
ECE — Entreprise de Construction et d’Études — works in construction in Madagascar: residential, commercial and industrial buildings, concrete structures, turnkey projects. Forty years in business, and a line that states the ambition: “Bâtir le Madagascar de demain” — building tomorrow’s Madagascar.
The paradox of construction is well known: the better the work, the less it shows. A site that runs smoothly gives nobody anything to talk about. Forty years of craft therefore stayed largely invisible outside the circle of clients who had already experienced it.
What we produce
An editorial line that starts from the trade
Rather than talk about the company, we talk about the site: a series built around what the public never sees — the story behind a build, what is decided before work begins, and the planning behind a structure built to last.
Documented LinkedIn carousels
The long format suits a technical trade. Two series carry the presence: one on forty years of expertise, the other on the HSE approach — health, safety, environment — because on a construction site safety is not a selling point but a daily discipline.
Brand visuals
A cover photograph, a pinned post on “building tomorrow’s Madagascar”, “from the plan to the ground” visuals, versions for the high points of the national calendar: the brand holds from one post to the next.
A recruitment template
A reusable model for job adverts, because a company that builds also hires — and every vacancy is part of the company’s public voice.
It has since carried a senior site manager, an HSE officer, an HVAC engineer, an electrical engineer for both power and low-voltage systems, and a car mechanic. It also comes in Malagasy: site roles are not advertised in the language engineering roles are, and a template that ignores that has to be redrawn the first time a workshop job comes up.
A schedule and a sign-off cycle
Every publication goes through client approval before it goes out. In a sector where compliance engages the company’s liability, that is not a formality but a substantive step.
Where we are
The engagement is a twelve-month Premium, started at the end of May 2026. It is still running: this page describes something in motion, not a set of final numbers.
The “forty years of expertise” carousel and the job adverts shown below are published.
In pictures
How it looks
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The recruitment template, filled in: the role changes, the layout holds. 
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And in Malagasy, because you do not hire a mechanic in the language you hire an engineer in. 
More work
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