Case study

Allamanda Hôtel The website of a charming hotel in Diego Suarez

The Allamanda Hôtel overlooks the bay of Diego Suarez. Takamoa designed and built its website: rooms, restaurant, online booking and a real introduction to the destination.

The context

The Allamanda Hôtel is a three-star boutique hotel on rue Richelieu, in Diego Suarez, northern Madagascar — on the edge of the town’s bustle and the calm of the sea, looking out over one of the finest bays in the world.

A hotel this size always runs into the same obstacle online: on search engines as on the booking platforms, it competes with players who spend a hundred times more. Its only weapon is to be found and understood before the traveller makes up their mind.

What we delivered

A website that sells the destination first

An entire section is given over to Diego Suarez: what to see, what to do, why come at all. A traveller who is still hesitating is not looking for a hotel yet — they are looking for a reason to leave. Answering that question puts you upstream of the decision.

The rooms and the restaurant, no detours

Two room categories with their floor areas and capacities, and the Le Melville restaurant with its opening hours and its set menu. The information a visitor actually wants, available without having to write an email.

Online booking

The journey runs to the end on the hotel’s own site, without an intermediary — and therefore without a commission on every night booked.

Photographs of the property alongside the TripAdvisor and Google reviews, in one place: proof by picture and proof by guest, side by side.

A detailed FAQ

Airport transfers, opening hours, services: the questions that keep coming back, answered once and for all. That much less for the front desk to field.

What it changes

The Allamanda now has a site where a traveller can go from being curious about a region to booking a room, without ever leaving the hotel’s own domain.

The site is live at allamanda-hotel-mdg.com.

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